In an interview with Pitchfork, EA’s music exec Steve Schnur seems to agree with this theory: The artists appearing on the game’s famously awesome soundtrack were going on to make it big. We suspected that there was something of a “FIFA Bump” going on. Months later, these same songs begin magically appearing on our favorite indie radio stations and music blogs. While mostly unrecognizable at first, these songs gain familiarity the more we play the game. While mashing buttons on our XBOX controllers and waxing poetic on the new season of South Park, we become the unsuspecting targets of some of the most shrewd marketing ever: the game’s soundtrack.Īt almost every possible stopping point in the game (pressing pause, navigating to the main menu, waiting for the game to load), a new track from some unknown British band begins to play. If addictiveness is an indicator of a great product, the world’s most popular sports video game might also be its most well-designed. The FIFA Bump: How a Video Game Makes Music Go ViralĪs our productivity begins to wane around 6pm on most evenings at the SocialRank office, we turn to FIFA 15 for a break.
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